Importance Of A Medical Website
April 26, 2025
The Importance of a Great Website for your Medical Practice
In the age of social media, and with all of the various medical profile websites online, it can give the impression that your “home” website doesn’t have the same importance as websites once used to. At Abra Marketing, we passionately disagree and want to provide some reasons why a great website matters for you as a medical provider or a medical practice.
1. Owning Your Information
Despite the benefits of social media and 3rd-party profile sites, such as the exposure they can provide, they are still 3rd-party sites and applications, so technically, you will never fully own the content you post on their sites. At any point, it is possible to either lose access to your account or have these websites disappear. Having your own website guarantees that you will always have an online presence you control and have secure ownership over.
2. Patient Trust And Comfort
As a medical practice or medical provider, your potential patients want to know they are putting their health into good hands. A website provides them with everything from in-depth bio information about you and/or all the physicians at your practice, to the history of your business, to your philosophies and approach to healthcare.
3. Patient Convenience
So much of our modern lives take place in the online sphere. The more patient help you can provide on your website, the better patient experience you create. Examples of this are online forms, online appointment options, online payment options, and even access to online patient records.
4. SEO & Search Results
Although social media websites and medical profiles expand reach to potential customers through their platforms, your website is still the best way to be found in search engine results. While social media and medical profile sites rank high in search results, these sites do not prioritize your business, your profile, or your keywords. With your own website, a great search engine company can optimize your site so that you and your business are being served up to search engines to give you the best direct exposure possible. Abra has had incredible success helping our medical practice clients dominate search results for their keyword and location targets, more often than not ranking above these large 3rd-party sites.
5. Branding & Business Expression
Your own website is the place where you get to capture the energy of your business and fully express it. You have control over the styling, the layout, the content, and you get to show your patients and your community what you are about. At Abra, we take pride in creating beautiful, informative, patient-friendly websites with creativity and intention.