About The Founder
Kurt Hoffmann,
Founder/Creative Director
Founder/Creative Director
It is my mission to help great companies serve more people through marketing.
This is especially true in healthcare, but I am also proud of the work we do with select non-healthcare clients.
Kurt Hoffmann,
Founder/Creative Director
Founder/Creative Director
It is my mission to help great companies serve more people through marketing.
This is especially true in healthcare, but I am also proud of the work we do with select non-healthcare clients.
In addition to being on the front lines of marketing since I founded Abra in 1999, my marketing foundation and personal values bring unique attributes that differentiate our work:
- 5 years in healthcare Marketing at St. John’s Mercy Medical Center, one of the largest, most respected medical centers in St. Louis, Missouri
- 3 years learning the intricacies of graphic design and production at Scholin Brothers Printing Company, at the time one of the top commercial printers with a 50-year history.
- Marketing Director for a record label, my first job after moving to California
In addition to being on the front lines of marketing since I founded Abra in 1999, my marketing foundation and personal values bring unique attributes that differentiate our work:
- 5 years in healthcare Marketing at St. John’s Mercy Medical Center, one of the largest, most respected medical centers in St. Louis, Missouri
- 3 years learning the intricacies of graphic design and production at Scholin Brothers Printing Company, at the time one of the top commercial printers with a 50-year history.
- Marketing Director for a record label, my first job after moving to California
Marketing is like Bike Racing
I raced bikes in high school with St. Louis Cycling Club, the oldest cycling club in the US founded in 1887. I returned to competitive cycling in 2022 and find it is an unexpected benefit to the success of Abra’s clients.
On the bike is where I have many of my best creative ideas. I have also found many parallels in success on the bike and in marketing:
- Having a clear strategy
- Understanding the many contributors to success
- Monitoring the right metrics
- Persistence
Marketing is like Bike Racing
I raced bikes in high school with St. Louis Cycling Club, the oldest cycling club in the US founded in 1887. I returned to competitive cycling in 2022 and find it is an unexpected benefit to the success of Abra’s clients.
On the bike is where I have many of my best creative ideas. I have also found many parallels in success on the bike and in marketing:
- Having a clear strategy
- Understanding the many contributors to success
- Monitoring the right metrics
- Persistence
Carl X. Meyer, Kurt Hoffmann’s Grandfather
Carl X. Meyer,
Kurt Hoffmann’s Grandfather
Kurt Hoffmann’s Grandfather
Design Heritage
Carl X. Meyer
Carl X. Meyer was part of the team who designed the lighting for the Harley Davidson motorcycle assembly line in the early 1940s.
Conceptual Drawings, early 1940s
Always a visionary, Meyer’s concepts of futuristic vehicles were published internationally.
About Our Trademark
Our logo features an icon of the aviator Charles Lindbergh. In 1927, Lindbergh made a 3600-mile solo flight from New York to Paris, becoming the first man to fly across the Atlantic Ocean. Succeeding in business requires a similar combination of courage, expertise and unwavering dedication to a goal.
It is in this spirit that Abra Marketing supports our clients as they cross their own “Atlantics” to new worlds of success.
The logo is also a tribute to Kurt’s grandfather, Carl X. Meyer, who held Charles Lindbergh as a lifelong hero. “Grandpa” Meyer was a self-taught industrial designer who eventually held over 30 patents, was internationally published and completed many significant projects, including designing the lighting on the Harley Davidson Motorcycle assembly line in the early 1940s.
His personal ethics and passion for using design to achieve both beauty and function are a driving inspiration for Abra Marketing.
25 years of creativity… and many more to come.
