FQHC Marketing Videos – Leveraging Video to Grow

FQHC Marketing: Original Video is a Powerful Tool to Support FQHC Growth

FQHCs have really been under pressure recently. It’s been painful for the team at Abra to watch as we know the patients FQHCs serve are already vulnerable.

Multiple factors have made it even harder to provide healthcare to people who need and deserve quality primary, dental and behavioral healthcare as much as anyone.

This is a time when creative healthcare marketing can help more than ever.

Abra’s FQHC Marketing programs help FQHCs serve more patients. One of the tools to consider is original video.

One competitive advantage your FQHC has is that no one else can tell YOUR story.

Photo from an FQHC marketing video shoot for an FQHC in Southern California. FQHC marketing videos are a great complement to a healthcare marketing program. The multiple video shoots Abra produced for this client has helped communicate about their range of healthcare services for the community AND tell their unique, personal story of care and commitment.

And video can be much more cost effective than you expect.

Even Abra’s most sophisticated video shoots with drones and a full cinema-quality crew can be a sound marketing investment because we are able to leverage that footage for months and even years.
Actual footage can be used in many ways: on the website, social media, YouTube and more.

It also adds so much impact to the marketing you are putting out when it is real and not clearly stock or ai footage.

The Abra Marketing video crew from one of multiple FQHC marketing video shoots for one of our FQHC clients in Southern California.

Here are a few examples – and you’ll see, the lines between “marketing” and “recruitment” as well as other initiatives are often blurred to get even more value!

FQHC Marketing/Recruitment Video

Long Valley Health Center – Laytonville
This video was created specifically to support recruitment and the recruitment officer reported it was instrumental in helping her bring in new providers.

FQHC Marketing Video Series

Celebrating Life Community Health Center – FQHC Lookalike in Orange County
This is part of a series of videos we produced telling the story of Celebrating Life.

FQHC Marketing/Recruitment Video

MCHC Health Centers – Mendocino County
Another recruitment video, this one focused on supporting growth of the Behavioral Health department