Growing With Clients Through Lasting Relationships
February 18, 2017
At Abra, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.
Our marketing efforts vary from one client to the next as their specific needs differ. We make marketing choices based on a variety of things such as industry, demographic, services, clientele, business approach, and relationship with their local community. The more services we can provide for a client, the longer we are likely to end up working with a client, and the better we get to know them and their needs. This not only allows us to learn what works best for their business through experience, but it also allows us to expand creatively in how we market them.
Evolving With Clients As They Grow And Change
Having that foundation with clients allows us to support them through different seasons as they grow or change. For instance, we recently had a client who we have worked with for the past decade, go through a merger. We were able to help them facilitate a rebranding of their online presence. We provided stability as changes were taking place, while helping integrate their new message and design.
At Abra, we’re not just interested in getting business from clients, we’re interested in their business, and being an ongoing part of the success of that business.