5 Basic Keys To SEO Success
January 15, 2014
There are many different elements that go into SEO success, and those specific elements are going to vary from website to website, but there are some basic SEO rules and principles that every website can benefit from. Whether you are performing SEO yourself, or hiring an SEO firm, the following are some keys that need to be on the ring when unlocking the door to search engine success.
When you are doing SEO for your website, it’s important that you use, or that you choose an SEO Company that only uses ethical techniques. SEO should not be about “duping search engines”, but instead it should be about working with the rules and rhythms of search engines. Taking part in SEO tricks won’t build solid, lasting SEO, and it may even get your website banned from search engines alltogether.
Assess Your Website & Server
Site architecture and consistent website uptime are both essential parts of SEO. Is your website current? Is your design code search engine friendly? Does your website’s structure allow for proper SEO to be performed? Is your web hosting fast and reliable? It’s important to make sure your website design and website hosting are capable of allowing search engines to easily and consistently access and index your website.
Put Together A Customized Plan
Your SEO campaign should have a focused plan that’s specific to your business. Keywords should be researched, your demographic should be determined, and your custom needs should be gauged. What locations are you targeting? What are your services and products that you will need to be focusing on? Who is your target market, and what are the the best ways to reach them through online marketing?
Focus On Quality
The more that people have tried to trick search engines, the smarter search engines have become. Low quality and spammy practices just don’t work, or if they work at first, the results they generate don’t last. If you want to create legitimate and lasting SEO results, focus on quality from top to bottom. Build a quality website, use proper optimization techniques, create quality content, get quality links, nurture your local search and social media accounts, take advantage of all relevant online marketing channels, and support your online marketing efforts with cohesive offline marketing efforts.
Be Consistent And Persistent
Great search engine results don’t appear overnight, so don’t just build a website and expect to magically take over Google. Lay the groundwork, or if you’re hiring an SEO company, give them the proper time to get your SEO going. And once you do lay your groundwork, keep going. Keep creating new content, keep optimizing and adjusting, keep promoting on social media, keep blogging… don’t give up on your efforts and don’t underestimate the value of your SEO firm’s efforts. SEO is an ongoing process, so keep going!