Branding, Collateral Design, Design, Graphic Design, Logo Design, Marketing

Keysight Rebranding

In 2014, Abra Marketing supported the massive project to convert thousands of marketing materials to the new Keysight branding when the company was spun off from Agilent Technologies. The project highlighted Abra’s ability to build a specialized team around very specific benchmarks for success. The project required efficiency, organization and the highest levels of graphics production skills.