Marketing, Online Marketing, Social Media Marketing, TV / Video

Shasta Orthopaedics – Dr. Schillen Anderson Silva Injury Analysis

Using a strategy to connect with area athletes using timely sports medicine insights, this video featured orthopaedic surgeon and sports medicine specialist Dr. David Schillen providing a medical analysis of famous leg break sustained by UFC fighter Anderson Silva. Leveraging this newsworthy topic the video has achieved more than 200,000 videos.

CAUTION: This video includes graphic imagery of Anderson Silva breaking his leg.