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{"id":305,"date":"2013-12-24T17:30:27","date_gmt":"2013-12-24T22:30:27","guid":{"rendered":"http:\/\/www.abramarketing.com\/internet_marketing\/?p=305"},"modified":"2013-12-24T17:47:33","modified_gmt":"2013-12-24T22:47:33","slug":"social-media-for-business","status":"publish","type":"post","link":"https:\/\/abramarketing.com\/digital-marketing-blog\/social-media-for-business\/","title":{"rendered":"Social Media Marketing For Your Business: Part 1"},"content":{"rendered":"The Basics Of Social Media Marketing For Your Business<\/h3>\n
Your social media accounts are an extension of your business, so it’s important to have them represent you accurately and portray your business in a positive light. While the social media world can be overwhelming, it’s something every business owner can learn to navigate with a simple plan of attack. <\/p>\n
Selecting Your Profiles<\/h4>\n
In the past 5 years or so, social networks sprouted up everywhere like weeds. While it’s important for your business to have a presence in social media, it needs to be a manageable part of your marketing. It’s not possible to be on every social network in the world, so it’s best to create accounts on a focused number of networks that appeal to your business demographic, and consistently nurture those select accounts. You can check out Wikipedia’s List<\/a> for an idea of what’s available, but most businesses will want to select their accounts from the top ten social networks<\/a>. Here is a quick rundown on some of the major social networks that we find helpful to businesses:<\/p>\n\n- Facebook –<\/strong><\/em> The current mainstay of social networking. It’s a general site that is essential for any business.<\/li>\n
- Google Plus –<\/strong><\/em> Another general site that’s good for any business, and helps with establishing a solid brand presence in Google.<\/li>\n
- Twitter –<\/strong><\/em> A mainstream site that’s good for promoting short and quick pieces of information and is highly oriented around current events and media trends.<\/li>\n
- LinkedIn –<\/strong><\/em> Business and professional networking. It’s good for keeping it touch with actual quality business connections.<\/li>\n
- YouTube –<\/strong><\/em> All videos, great site for businesses to upload commercials, seminars, video blog posts, “how-to” and informational type videos, and promotional clips.<\/li>\n
- Pinterest –<\/strong><\/em> Very consumer oriented site. Great for companies with products & services to find ways to creatively promote themselves and have others spread the word. Users respond to topics like “fitness tips”, “diy” or “home improvement”, “recipes”, “fashion”, and “family activities”.<\/li>\n
- Tumblr –<\/strong><\/em> Mainly a photo reblogging site. Great for businesses with exciting or beautiful photographs such as photographers, artists or travel companies.<\/li>\n<\/ul>\n
Part 2<\/h4>\n
Now that we’ve introduced you to the social networks, check back next Monday for “Social Media Marketing For Your Business: Part 2”, where will discuss establishing your profiles and give tips on social media posting.<\/p>\n","protected":false},"excerpt":{"rendered":"
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