Sundial Bridge – Marketing Ground Zero

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Sundial Bridge – Marketing Ground Zero

September 24, 2009September 26, 2011

Pink Sundial Bridge in Redding

Marketing, advertising by Hoffmann0 comments

Abra works with Nor-Cal Think Pink to light the Sundial Bridge in Redding, California in pink lights. The pink lighting of the Sundial Bridge – designed by world-famous architect Santiago Calatrava – is part of 2009 Think Pink Day to raise awareness of breast cancer and how lives can be saved through early detection.