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Redding – Marketing Ground Zero https://abramarketing.com/digital-marketing-blog The Online Marketing Blog of Abra Marketing Mon, 26 Sep 2011 20:27:48 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 Mammography Flowers Campaign https://abramarketing.com/digital-marketing-blog/mammography-flowers-campaign/ Sun, 11 Sep 2011 15:24:48 +0000 http://www.abramarketing.com/internet_marketing/?p=62 Abra Marketing is continuing our work on the Mammography Flowers campaign for MD Imaging.

The campaign was designed to break through with unique images of flowers actually taken using the mammography equipment at MD Imaging.

The message and imagery encourage the audience to look at mammography and their own health choices differently.

The campaign started with online ads that linked to a special page showcasing the Mammography Flowers on MD Imaging’s website.

Abra Marketing also created a YouTube video version of the presentation and has been promoting the page and YouTube video through social media.

We are currently developing a tv commercial to begin airing in October 2011.

]]> Pink Sundial Bridge in Redding https://abramarketing.com/digital-marketing-blog/pink-sundial-bridge-in-redding/ Thu, 24 Sep 2009 14:12:47 +0000 http://www.abramarketing.com/internet_marketing/?p=6 Abra is proud to support Nor-Cal Think Pink, a community effort to promote breast cancer awareness which started in Redding, CA in 1997. Abra donated the website and ongoing web development services.

View photos of the Pink Sundial Bridge test lighting.

Over the summer of 2009, we became involved in a special Think Pink project to illuminate the Sundial Bridge at Turtle Bay in pink for Think Pink Day on October 15th, 2009. The concept of lighting the Sundial Bridge in pink had been around for several years, but in the past had met resistance from officials involved with the bridge.

Abra requested permission from Think Pink to take another run at the Turtle Bay Exploration Park and the City of Redding and received support to again pursue the pink lighting of the Sundial Bridge. After several letters and meetings with the City, the request was put before the City Council and approved.

Abra will be developing a module where people who take photos and video of this event will be able to upload them to the Think Pink website.

View Record Search story on Pink Sundial Bridge

Read more about thePink Sundial Bridge at Abra’s main site. .

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