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nor-cal think pink – Marketing Ground Zero https://abramarketing.com/digital-marketing-blog The Online Marketing Blog of Abra Marketing Tue, 20 Sep 2011 15:11:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 Think Pink https://abramarketing.com/digital-marketing-blog/think-pink/ Wed, 21 Oct 2009 17:39:40 +0000 http://www.abramarketing.com/internet_marketing/?p=30 Abra is proud to have donated the website for Nor-Cal Think Pink. We have donated the Think Pink website since 2006, but in October 2009 were able to do a complete redesign in time for the 13th Annual Think Pink Day.

The Think Pink redesign included:
– complete overhaul of design to improve design and architecture of the Think Pink website
– improved content and organization of the site
– addition of more features for visitors to connect with Nor-Cal Think Pink such as email list, Facebook, and Twitter.
– adding online donations form
– adding View/Share module so people who attended the pink lighting of Santiago Calatrava’s Sundial Bridge on Think Pink Day could upload their own photos of the event.
– improved search engine friendliness

About Think Pink

Nor-Cal Think Pink is a community effort to promote breast cancer awareness. Early detection is the best defense against breast cancer – when caught and treated early, breast cancer has a 97% cure rate.

]]> Pink Sundial Bridge Update https://abramarketing.com/digital-marketing-blog/pink-sundial-bridge/ Tue, 20 Oct 2009 23:16:03 +0000 http://www.abramarketing.com/internet_marketing/?p=25 Less than 5 days after Santiago Calatrava’s Sundial Bridge in Redding, CA was lit in pink for Think Pink Day, we have more than 100 photos of the event loaded to the Nor-Cal Think Pink website by people who attended the event:

Pink Sundial Bridge Photos

Responses to the video section is less than I had hoped but still includes some pieces that help document the event:

Pink Sundial Bridge Videos

The Pink Sundial View/Share created a nice ongoing piece that will capture and continue to document this event. I am hoping to develop more marketing elements that will continue the dialogue between Nor-Cal Think Pink and their audience.

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